Why technical SEO comes first
Great content cannot rank if search engines cannot reach it. Technical SEO builds the foundation that every other SEO effort depends on.
A problem at any stage stops the pages after it. Our work finds and removes those barriers.
Common technical problems
- Pages blocked from crawling by mistake
- Important URLs missing from the index
- Slow loading on mobile
- Redirect chains and broken links
- Duplicate pages competing with each other
- Missing or incorrect structured data
- Weak internal linking
- Server errors and downtime
What technical SEO includes
Crawling and indexing
- Crawlability
- Indexability
- XML sitemaps
- robots.txt
- Canonicalization
Structure and signals
- Site architecture
- Internal linking
- Duplicate content
- Structured data
- Redirects
Speed and experience
- Core Web Vitals
- Page speed
- Mobile SEO
- JavaScript SEO
Security and infrastructure
- HTTPS
- Server performance and uptime
- Hosting configuration
Control what search engines see
Small files carry big instructions. A misplaced line can hide a whole site, so these are reviewed carefully.
User-agent: * Disallow: /wp-admin/ Allow: /wp-admin/admin-ajax.php Sitemap: https://example.com/sitemap_index.xml
Core Web Vitals
Google measures real-user experience with three metrics. These are Google's published "good" thresholds, not results for your site.
Our technical SEO process
Crawl
We crawl the site the way a search engine would and record every issue.
Diagnose
We check indexing, speed, structure and rendering to find root causes.
Prioritise
Issues are ranked by impact and effort, so the important fixes come first.
Fix
We implement changes, or hand your developer clear technical briefs.
Verify
We re-crawl and test to confirm each fix worked.
Monitor
Ongoing checks catch new problems before they build up.
What you receive
- Full technical crawl report
- Prioritised fix list by impact
- Indexing and sitemap review
- Speed and Core Web Vitals findings
- Structured data recommendations
- Follow-up check after fixes
Who it helps most
- Ecommerce stores with large catalogues
- Sites after a redesign or migration
- Sites with indexing problems
- Slow WordPress websites
- JavaScript-heavy sites
- Multi-location businesses
Tools we typically use include Google Search Console, PageSpeed Insights and site crawlers.
Speed starts at the server
Slow hosting can limit even a well-built site. We can review your setup, or host your website with RankSols.
View Web HostingFrequently asked questions
What is technical SEO?
Technical SEO is the work of making sure search engines can crawl, render and index your website, and that pages load quickly and work well on mobile.
How is technical SEO different from on-page SEO?
Technical SEO focuses on how the site is built and served. On-page SEO focuses on the content and elements of individual pages. Both are needed.
Do you fix the issues or just report them?
Both are possible. We can implement fixes on your site or give your developer clear instructions. This is confirmed per project.
Will technical SEO improve my rankings?
It removes barriers that can hold a site back, but rankings also depend on content, authority and competition. We do not guarantee rankings.
Does hosting affect technical SEO?
Yes. Server speed, uptime and configuration influence load times and how reliably search engines can reach your pages.
Can you help with a site migration or redesign?
Yes. We can plan redirects and check indexing before and after a launch. Scope is agreed per project.
Related services
SEO Audit
Start with a full review to see what needs fixing first.
Learn moreOn-Page SEO
Align content and page elements with what people search for.
Learn moreLocal SEO
Improve visibility in Google Maps and local results.
Learn moreSEO Learning Center
Guides on crawling, indexing and Core Web Vitals.
Start learning