SEO Glossary
Plain-language definitions for the SEO terms you will meet in our guides, audits and reports.
Anchor Text
The clickable text of a link. Search engines use it as a clue about what the linked page is about.
Backlink
A link from another website to yours. Search engines treat relevant, trustworthy backlinks as a signal of credibility.
See related serviceCanonical Tag
An HTML tag that tells search engines which version of a similar or duplicate page should be treated as the main one.
See related serviceCore Web Vitals
Google's metrics for loading speed, interactivity and visual stability, used as part of how a page's experience is measured.
See related serviceCrawl Budget
The number of pages a search engine is willing to crawl on your site within a given time, which matters more for very large sites.
See related serviceKeyword Cannibalisation
When two or more pages on the same site target the same keyword and end up competing against each other in search results.
See related serviceLocal Pack
The map and short list of businesses Google shows for local searches, usually above the regular results.
See related serviceMeta Description
The short summary text that can appear under a page’s title in search results. It does not directly affect rankings but can affect clicks.
See related serviceRobots.txt
A text file that tells search engine crawlers which parts of a site they are allowed or not allowed to crawl.
See related serviceSearch Intent
The underlying reason behind a search: to learn something, compare options, find a place, or buy something.
See related serviceStructured Data
Code added to a page, following a shared format, that helps search engines understand its content more precisely.
See related serviceXML Sitemap
A file listing the important pages on a website, submitted to help search engines find and crawl them.
See related serviceFrequently asked questions
Is this glossary complete?
No single glossary can cover every SEO term. We add new entries as the Learning Center grows.
Can I suggest a term to add?
Yes. Contact us with the term and we will consider adding it.
Are these definitions specific to RankSols?
No. These are general, widely used SEO definitions, not specific to any one company or tool.