Search built for online stores
Online stores have thousands of pages, complex filters and near-identical products. Ecommerce SEO organises all of that so search engines and shoppers can find what matters.
with descriptive alt text
Lightweight Running Shoe
Illustrative product page. Each labelled element helps search engines understand the product.
A structure that scales
Clear category hierarchy shows search engines how products relate and helps shoppers browse.
Signs your store needs SEO work
- Category pages have little or no content
- Product descriptions copy the manufacturer
- Filters create thousands of similar URLs
- Product pages load slowly
- Out-of-stock pages cause errors
- Traffic comes, but few visitors buy
What ecommerce SEO includes
Site structure
- Category and subcategory pages
- Faceted navigation and filters
- Pagination
- Breadcrumbs
Product pages
- Product titles and descriptions
- Product schema markup
- Image optimisation
- Review markup
Technical health
- Site speed
- Variants and duplicate content
- Canonical tags
- Out-of-stock handling
Content and links
- Buying guides
- Internal linking
- Blog-to-product links
Running a Shopify store?
We also help with store setup, themes, speed and day-to-day management, alongside SEO.
Shopify Store ManagementOur ecommerce SEO process
Audit
We review your catalogue, site structure and technical health.
Research
We find how shoppers search for your products and categories.
Fix structure
We simplify architecture, filters and duplicate pages so search engines can crawl efficiently.
Optimise pages
Category and product pages are improved for relevance and clarity.
Add content
Buying guides and helpful content support product pages.
Measure
We track organic traffic, product visibility and revenue from search.
What you receive
- Store-wide SEO audit
- Category and product keyword map
- Site structure recommendations
- Optimisation plan for key pages
- Product schema recommendations
- Reporting focused on organic revenue
Stores we can help
- Fashion and lifestyle
- Electronics
- Home and furniture
- Health and beauty
- Marketplaces and multi-vendor
- Stores with large catalogues
Tools may include Google Search Console, site crawlers and speed testing tools.
Frequently asked questions
What is ecommerce SEO?
Ecommerce SEO helps your online store appear in search results for the products and categories people are looking for.
Which platforms do you work with?
We work with Shopify, WooCommerce and most other ecommerce platforms.
How do you handle thousands of products?
We prioritise categories and best-selling products first, then apply templates and rules to scale improvements across the catalogue.
What about filters and duplicate pages?
Filters and variants can create many similar URLs. We review how they are handled so search engines focus on your important pages.
Can you help if I sell the same products as other stores?
Yes. Unique descriptions, useful content, structure and reviews can help your pages stand apart from manufacturer text.
Will ecommerce SEO guarantee sales?
No. SEO can increase relevant visibility, but sales also depend on pricing, product, trust and user experience. We do not guarantee results.